First impressions are important. For businesses, they can be critical, often affecting the acquisition of new clients and customers before anyone even walks through a door. That’s why it’s crucial for companies to pay close attention to their physical surroundings. Whether we like it or not, appearances matter, and the offices in which clients and customers find themselves as they look for certain products and services can — and do — impact public perception of a business’s standards, integrity and overall value. An easy place to start making a good impression, then, is with the actual front door, the very first thing clients and customers see when they approach an office. Take a look at how door frames can make offices truly stand out:
Highlight Branding
What better way to greet customers than with an eye-catching front door! Just choosing something as simple as an enlarged door frame can help you distinguish your office’s exterior from those surrounding it. Add in your own specific logo to the door itself, and you further transform a functional necessity into an advertising opportunity, highlighting your branding so that its hard for people to forget your company or your products.
Maximize Security
Door frames can also serve a practical purpose, keeping your business safe and secure. A sturdy, well-built door frame not only defends your office contents against invasion and theft, it can serve as protection against potential debris and/or destruction should a natural disaster (like an earthquake or tornado) strike. Installing a substantial door frame (perhaps made of metal or thick wood) signals to employees and customers alike that you care about the safety of all your office’s occupants, making you further stand apart from competitors that don’t showcase a similar regard.
Improve Functionality
A door frame that is in proper working order necessarily adds to the functionality of a space, as well. The many components of a door frame — including, but not limited to, the jamb, casing, head, threshold and transom/side lights — provide structure to the door itself, supporting it so that it swings freely and evenly. And modifications to any of the door frame’s parts can be made that facilitate better hingeing, locking and security mechanisms; improve energy efficiency; and actually make it easier to move in and out of a space. Many offices, for example, choose to install features such as door pedals and remote entry devices to their office door frames in order to speed traffic into and out of their buildings.
Add Interest to a Space
Finally, door frames can be used to add interest in a space. Unique door frames make an office memorable and, therefore, increase the likelihood that customers and clients will not just remember it, but also your products and services. Impressions are especially noteworthy when they are impressive, after all. Think about designing your office with one or more distinctive door frames (maybe with imposing transoms or intricate door panels with windows) so that you catch and keep the attention of the people who visit your office and hopefully entice them to return!
Want to Learn More?
To learn more about using office design to improve your productivity and capture the interest of the people you serve, please contact our team of professionals at Key Interiors. We understand how good design impacts good business and can help you choose design options that maximize your own objectives and, thus, increase your ROI.
